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Logo Design, also known as identity design and branding design is critical to your business. Upon deciding what your business will be called, your identity should be your first priority. Your business needs to stand out from the competition and your logo will be your first line of defense. It's the first thing people will look at on a business card, on your web site, in an advertisement. It should speak to them, captivate them, urge them to read on and buy. Take time with this step, it should never be rushed. Rome wasn't built in a day!
More Information About Logo Design
Simple Rules to an Effective Logo Design
Quality #1 – Simplicity
Look at any effective logo and what you'll find is simplicity. Easily recognizable at a glance, simple logos draw people in. Busy and cluttered logos overwhelm people and can confuse them, leaving them to wonder what the busines is about.
Quality #2 – Proportionality
Generally logos work best when they fit in to a neat square space. They have to work on a multitude of mediums from web sites to t-shirts to possibly even billboards.
Quality #3 – Small Color Palette
More than 1-3 colors on a logo will make your logo look muddy. Again, look at some of the most famous logos and what you’ll see is just 1-2 colors.
Quality #4 – Easily Legible Fonts
What's more important than being able to read the logo? Fancy fonts when reduced in size become illegible and inevitably your logo will end up small somewhere. Pick clean easy-to-read fonts for your logo.
Quality #5 – Practical, Usable and Adaptable
Again, with the idea that your logo will end up in a variety of mediums it’s important that it be flexible. Design your logo first in black and white before adding in color. Avoid gradients as when reproduced in some mediums the gradients don’t turn out well.
Quality #6 – Originality
A logo should be as unique as the owners of the company. You need your logo to tell people why you're different from the competition. You also need your logo to be something you can trademark.
Quality #7 – Works Within Industry Conventions
Within an industry you may discover similarities among logos that help prospective customers recognize a business as being within the same industry. It is important to know about these similarities and to incorporate them without sacrificing originality.
Quality #8 – Captures the Personality of the Company
Finally, your logo needs to convey who you are, what you do, and what makes you unique.